Getting Real by Jason Fried, David Heinemeier Hansson, Matthew Linderman, and 37signals

You need people who are passionate about what they do. People who care about their craft – and actually think of it as a craft. People who take pride in their work, regardless of the monetary reward involved. People who sweat the details even if 95% of folks don’t know the difference. People who want to build something great and won’t settle for less.

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